👋Hi there!
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I'm Kateryna, but you can call me Katya. Born and raised in Ukraine, I embarked on a new adventure by moving to Denmark in 2022. My love for design sparked at the age of 11, when I started tinkering with Adobe Photoshop to jazz up my blog. This curiosity soon led me to design a signboard for my mom's store when I was 13. Now, with more than four years under my belt in the UX/UI world, my passion for creating beautiful, user-friendly designs only keeps growing.
👩💻Work experience
Miiskin
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User Experience Designer
March 2023 - present
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Identified usability issues within the B2C conversion flow, conducted research (including competitor analysis, desk research, user interviews, and surveys), and designed and tested a new conversion experience with users. This initiative resulted in a remarkable 4x increase in patient requests.
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Revamped the iOS and Android mobile apps, introducing new features such as messaging, direct access to dermatologists, and follow-up reminders, all of which were informed by the user research findings.
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Performed a heuristic evaluation of a B2B medical providers portal, leading to a redesign aimed at enhancing product usability. Additionally, I introduced new features including messaging, draft-saving capabilities, and payment adjustments.
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Developed a flexible components library to adhere to accessibility standards, ensure consistency, and streamline the development process for the team.
Tastewise
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UX/UI Designer
Feb 2021 - Nov 2022
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Analyzed the information structure and usability of the current Tastewise website, brainstormed methods to enhance the accessibility of the product's value proposition, and subsequently redesigned the website in accordance with research findings.
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Revamped the onboarding process for B2B customers, incorporating input from the marketing team's business requirements and insights gleaned from user research. Developed wireframes and clickable prototypes using Figma as part of this initiative.
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Contributed to the creation of a free demo version of the Tastewise product, known as Tastewise Spotlight.
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Established a cohesive visual identity implemented across the website, product interface, presentation slides, data visualizations, and reports.
Qream design agency
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UX/UI Designer
Jun 2020 - Feb 2021
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Developed the website design for CloudOps Summit, which included competitor and desk research, stakeholder meetings, wireframe creation, brand identity development, and finalizing the visual design for the entire website.
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Designed the website and marketing materials for Tastewise.
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Conducted UI/UX design for several projects, such as Litmus Chaos, Acroipolium, Central Bank Iowa and South Dakota, Art AI, and more.
📖Education
2014-2018
Kyiv National University of Trade and Economics
Bachelor's degree, Economic cybernetics
🎨My hobbies and interests
In my free time I enjoy painting with acrylics, often experimenting with the impressionistic technique. My main source of inspiration comes from the beauty of nature.
I'm an avid reader of literary fiction and classics, and I share my thoughts through reviews on my little book blog on Instagram.
I adore nature and love escaping the city for forest walks, ocean breezes, and getting my hands dirty with a bit of gardening at the summer house.